Support a Didi. Transform her life.
Your donation creates a visible impact.
You are donating $1030 amount
$300 can increase two didis
income by $300
$150 can increase didis
income by $300
$100 can increase didis
income by $200
$50 can increase didis
income by $150
Join other kind-hearted donors like you
Caring donors like you have supported us to serve 1,075 didis. We are so close to our goal to serve 1,500 didis this year. Help us get there. Fulfill our didis' dreams.
1,075 of 1,500
Didis empowered with the help of 2,600 donors like you and 6 corporate partners
Our didis live unstable lives. Income changes everything for her.
Our didis’ spend all of their daily income the very same day on their most basic needs - food for them and their children. Higher and steadier income truly changes her life. it feeds her children, keeps them healthy, repairs her house, dignifies her life and most of all gives hope to her and her children
Your donation makes a visible and immediate impact
With your donations and with we/can's hand-holding, our didis start ploughing, buying seeds, and fertilizer. Suddenly, her once unstable life is gone and her smile comes back.
Our model's impact has been researched by leading universities and economists across the world. We know it too because we see it every day. Now you can too.
increase in yearly income
profitable business for each family
participant have savings
increase in food consumption
What do we do?
We help didis in the poorest 10% of households in each village. A 'didi' in such a household knows only one way to earn - hard labor for poor wages. We help them start their own micro-businesses - farming, goat rearing, and shops.
Our didis are at first are difficult to identify and work with. Men have always overshadowed her. So we follow a structured approach. We get the elders to support, then the panchayat mukhiyas and pradhans. We conduct household assessments to identify her needs and status.
We provide 3 months of weekly ration in cash or kind. This is her ‘breathing space’. It helps her forget her worries for a while and focus on learning. We help them join self-help groups, made up of only women members. These self-help groups become their pillar of support for life. Didis give confidence to each other, motivate each other, save small sums of money together
Our coaches work with didis and their families to identify ways to increase their incomes. Depending on the local context, income-generating activities may include shop-keeping, agriculture, or livestock rearing. We coach them every week and handhold them every step of the way
The fact is, banks and formal lending institutions do not lend to the poorest women. Reasons - no property in her name and no steady income.
This is why your donation is critical. We give her a grant - a big push. It is her big breakthrough. Now she can focus on building her livelihood without a loan burden. Our expert coaches monitor so that your grant is used wisely.
Our coaches hand-hold the didis throughout the program through weekly visits. During these visits, the most important role of the coach is to keep the didis motivated. It is hard work but it is that simple. Alongside this, the coach helps her in business planning, money management, health, gender issues, and social issues
Each of us has different starting points in life's marathon. Our didis start at the very back with tired legs. Your donation gives her a chance to catch up.
Our coaches map available government schemes to the didis and help her access them. This includes creating bank accounts and required documentation as well as filling applications. The result - safety nets that protect her and her kids when they fall.
The central idea of this foundation is really a good cause, poverty needs to be eradicated from society. The services given are better than usual. India should no more face malnutrition. Together we can bring the change- this is what this foundation works for and strives.
This is a great initiative. When we watch movies like Swades we get shocked and more often than not forget that there are really people living in the margins. Helping them make a living is essential. I am so happy we/can is helping them slowly come out of poverty.
I have adopted three extremely poor families in Jharkhand through we/can initiative. I get regular updates about the impact that my money is making. This is a very convenient and meaningful way to give back to society.